hey@welovepitching.com
We get it…
The word lost its shine. But we're not here to trash it… (more than we need to)
We're here because we love it.
PITCHING KEEPS US SHARP, BOLD, INVENTIVE
It's adrenaline, challenge, and craft.
It pushes us to rethink everything, break the mold, and make something bold.
When it works, it's beautiful.
These days, pitching feels like an act of faith—it struggles not because of creativity, but because the structure prevents real collaboration.
BUT FOR THAT
TO HAPPEN,
The playing field needs some Rules.
Responsibility.
Accountability.
Culture.
Equity.
Fair play.
Integrity.
action will
We can break the mold and rebuild it together.
The pitching process can be a space of trust and collaboration where everyone involved has the conditions to thrive.
We educate. We create culture. We build value.
Because when the work is strong and the client is satisfied,
we all win.
No, no, isn't to eliminate pitching, but to change how it's done. Making the process fairer , clearer , and more respectful so the best ideas can rise.
is an international initiative to protect creative work at every level.
The purpose is to foster a culture of professional respect between clients, agencies , studios , and freelancers through a system of good practices, open tools, and eventually ethical certification.
Just fairness, clarity, sustainable timelines, real compensation.
Creative ideas emerge from trust, not urgency.
Creativity is not a favor.
It is work, yes, it is work no joke.
